Can You Cope If We Doubled Or Tripled Your Customers in The Next 6 – 12 Months ?
Featuring SEO In Melbourne
To be quite frank, applying SEO strategies in Melbourne can literally double your business in the next 6 – 12 months. That is not an empty claim as you’ll see in the following passages.
To grow your business in today’s changed economic conditions is not as cut-and-dried as it was some years ago, especially with the economy having taken such a huge bashing.
There’s a new sense of cynicism and lack of faith in people, and business owners cannot rely any longer on the old system of getting leads from the Yellow Pages, the classified ads and similar off-line sources.
Most people in Melbourne, and Australia for that matter, if asked whether they remember the last time they searched the Yellow Pages to find a local business, they will give you a quizzical look and say they can’t remember, or that it has been years.
Also, because people are more computer and internet savvy, they now want to do more research about the products and services they want before making their purchases, and they want to do that research in the quickest and easiest way possible.
This is why 80% – 90% of people today use the internet to find the things they want, rather than go to the off-line methods of advertising mentioned above.
Can Your Business Be Found on the Internet?
In today’s conditions, if prospects can’t find you on the internet, then you are missing out on tons of new customers, customers who will find your competitors instead, and give them the business which you could be getting.
Research results consistently show that 90% – 95% of people searching for a local business, do not go beyond Page 1 of the search results to make their purchase. This means that if you are on the 2nd, 3rd or a later page, you will only get to share the remaining 5% – 10% of the visitors with the hundreds of other advertisers vying for a piece of the action in your niche.
It follows then that local business owners need to think long and hard about what to do if they are not to be left behind in this fiercely competitive environment.
The simple and logical answer to this is to do everything in your power to have your website found on Page 1 of the search results, for most if not all of your search keywords. You can’t afford to leave things to chance, and hope that by some fortunate quirk of fate, your business will somehow be found by those looking for what you offer.
SEO or search engine optimisation is the only marketing method which can get you to Page 1 of the search engine rankings in Melbourne, or anywhere in the world for that matter. When SEO is appropriately used to leverage your local business in Melbourne, not only will you get to Page 1 of the “organic results”over time, but you will retain that position for many years to come.
How Will You Do It?
If your website is currently not anywhere near Page 1, you may be asking yourself how you are ever going to learn, absorb and put into practice the tons and tons of information required to make this happen.
There may be a huge library of books, online courses and seminars which you can utilise to gain this knowledge, but there’s no denying that there is so much to learn:
- Keyword research
- Competitive analysis
- Link building
- Article writing
- Creating press releases
- Competitive Link Acquisition
- Email Marketing
- Learning the technology
- Learning about graphics
- Keeping up with the changing rules and regulations
How Will You Find The Time?
Most business owners are already too busy running their business, and like most businesses in Melbourne today, they strive to minimise overheads by multi-tasking in order to be financially viable and optimise cash flow. Also, learning all this “techie” stuff is just too much for most people, and they would better spend their valuable time growing the familiar areas of their business, and leave that stuff to the “experts”. Therefore, learning and applying the strategy yourself may not be the best option.
The other alternative is to outsource it to a webmaster or SEO company. However, most webmasters and web companies may design and set up an initially optimised website for you, but the internet is an extremely dynamic environment, where the rules and search algorithms are constantly changing. So without a regular and ongoing programme of maintenance and updating, your website may remain static or worse still, begin to slide.
Also, the core business of most webmasters is not in promoting their clients’ websites on an on-going basis to get to the top of search engines. Indeed, a few may do it for some time, but most of them spend the majority of their time researching the latest web design software and promoting their own web design business.
A Workable Solution
That’s where we come in.
We keep up-to-date with the latest developments in generating traffic for local businesses, and utilising our knowledge to promote our clients’ online businesses on an on-going basis. We do this extremely well, resulting in our clients surpassing their competitors to get to Page 1, and in many cases to the top of the rankings for most of their keywords.
We also do a critical assessment of your website, and advise any changes that will improve your conversion rate, so that when you start getting the increased traffic from the above strategies, you can easily convert many of those visitors into customers, thereby growing your business and your profits.
Call us for a free assessment of your website.
We will review your site, and look at the various ways to increase traffic to your site, which will include some or all the promotional activities mentioned above.
Also, we will advise you on the improvements to make on your site to increase the number of visitors you convert into customers.
We will then present our findings to you plus ask a few more questions about growing your business, such as your ability to handle two or three times as much business as you currently experience.
Then if it all makes sense, we will create a no obligation proposal identifying ways we can help you achieve your business growth.
Take Action Today
Because the places on the first page of the Local listings and organic listings are limited, we only work with 3 clients in each business niche to give each of them a chance to rank in the top 3 positions in their particular niche for various keywords.
We therefore cannot take on everyone who may want to grab this unique opportunity, and we will also not necessarily take the first comers. But we will carefully select those capable of doubling their business within the next 6-12 months, and those who are the best fit.